Personalization has become a fundamental pillar for success in B2B sales , especially when setting up appointments with potential clients.
Digital Advertising has transformed modern marketing, allowing businesses to efficiently reach specific audiences. LinkedIn Ads and Google Ads are two essential platforms in this field.
AI is here to stay in our lives and it is a matter of years before we see the different types applied in a variety of fields and sectors .
Artificial intelligence is here to stay and we must focus efforts on finding ways to better harness its full potential, as its impact on various areas of society is undeniable and its development will continue to transform our reality in ever more profound ways. Marketing and communications departments stand to benefit the most from this technology and are already starting to turn their attention away from Google to focus on generative AI.
