LinkedIn is the world's preferred platform for B2B lead generation. It has more than 875 million users spread over more than 200 countries and in recent years it has consolidated its leadership not only as a tool for achieving MQL (Marketing Qualified Leads) but it is also considered the most reliable social network among companies.
It's been a long time since we sent out a direct mail or ran an ad and just sat back and waited for the leads to pour in. And it is that, today, there are numerous channels for generating leads and these are constantly multiplying.
