Over the past 20 years, best practices for increasing the effectiveness of B2C advertising have been well-researched, while B2B marketing remains relatively neglected ground.
LinkedIn is the world's preferred platform for B2B lead generation. It has more than 875 million users spread over more than 200 countries and in recent years it has consolidated its leadership not only as a tool for achieving MQL (Marketing Qualified Leads) but it is also considered the most reliable social network among companies.
It's been a long time since we sent out a direct mail or ran an ad and just sat back and waited for the leads to pour in. And it is that, today, there are numerous channels for generating leads and these are constantly multiplying.
