It's no secret that marketers are constantly looking for new leads, as lead generation efforts are conversion oriented. But when too much emphasis is placed on generating and closing sales instead of thinking strategically, conversions can result in short-term gains at the expense of fostering longer-lasting customer ties.
Keeping up to date on all the possibilities, tools and marketing strategies available to businesses in the IT sector is not an easy task, especially now, in the digital age. Specialized resources are needed, with a lot of training and flight hours, which is not always feasible and much less profitable for the vast majority of SMEs in the IT sector that are dedicated to B2B business. As in other sectors, this is what companies like PGR+ Marketing & Tecnología offer Marketing as a Service .
Databases in lead generation campaigns are essential because they constitute the support to pull from. Do you want to know more details? Keep reading...
Managing a lead generation campaign correctly is essential if you want to get sales and, ultimately, get the sales funnel going. We tell you how to do it.
The generation of quality B2B leads is essential in companies that are dedicated to this type of business. And knowing what the strategies are to achieve that goal is key. Here we give you more details on how you can achieve it.
