Demand generation and lead generation are two B2B marketing concepts that we should not confuse or, above all, take as contradictory. For our sales funnel to be effective, it requires that these two strategies work harmoniously.
When you work in sales, it's critical to understand how to assess the quality of a lead before you get in touch. High-quality leads are capable of boosting a company's sales and revenue. If you are in sales or business, discovering how to assess lead quality will enable you to effectively generate valuable opportunities for your company and achieve success.
It's no secret that marketers are constantly looking for new leads, as lead generation efforts are conversion oriented. But when too much emphasis is placed on generating and closing sales instead of thinking strategically, conversions can result in short-term gains at the expense of fostering longer-lasting customer ties.
Keeping up to date on all the possibilities, tools and marketing strategies available to businesses in the IT sector is not an easy task, especially now, in the digital age. Specialized resources are needed, with a lot of training and flight hours, which is not always feasible and much less profitable for the vast majority of SMEs in the IT sector that are dedicated to B2B business. As in other sectors, this is what companies like PGR+ Marketing & Tecnología offer Marketing as a Service .
Databases in lead generation campaigns are essential because they constitute the support to pull from. Do you want to know more details? Keep reading...
