Lead generation is an essential component of any marketing strategy within the IT sector. This process focuses on identifying and attracting companies or professionals who have shown interest in technological solutions, such as software, hardware, cloud services or cybersecurity.
Artificial intelligence (AI) is revolutionizing lead management by automating processes that were previously time- and resource-intensive. Today, more than a third of marketers already use AI-powered chatbots , and 58% plan to increase their investment in these tools. The reason is clear: AI makes it possible to collect, analyze, and segment large amounts of data in minutes—tasks that would otherwise take days or weeks—optimizing time and results.
Generative AI is revolutionizing the B2B sales cycle by offering tools that increase salespeople’s productivity and efficiency.
Artificial intelligence (AI) is revolutionizing the way businesses operate, and Social Selling is no exception. AI-powered tools can streamline sales processes, improve customer engagement, and increase revenue.
Artificial intelligence is transforming the business landscape by offering new capabilities and expanding business models. Beyond efficiency and productivity , it enables companies to stand out in competitive markets by personalizing services and experiences for customers.
