In marketing, three acronyms - TOFU, MOFU and BOFU - stand as the keys to unravelling the buying process. From the initial visitor attraction (TOFU) to the point of lead-to-customer conversion (BOFU) to the stage in between (MOFU), these acronyms encapsulate the art of guiding the audience through a funnel, where the target audience is narrowed down.
For several years, the database sector has played a crucial role in the market. However, in recent years, it has experienced a remarkable boost, mainly driven by the growing prevalence of cloud solutions and the exponential increase in digital data. This phenomenon has marked a new era of expansion for the database industry, positioning it as a central element in the current technological evolution. But it's not just about having a lot of data; it's about knowing how to manage it. This is where databases come into play.
In 2023, generative AI has brought about a revolution in many fields of our society and especially ChatGPT by OpenAI , a tool that is already used by 100 million active users.
More than two decades have passed since the creation of Ebay , one of the pioneers in the marketplace concept . Since then, numerous initiatives have emerged due to its widespread popularity and ability to facilitate business transactions around the world.
The main objective of companies that have an online presence is to increase their income. To achieve this, they use strategies such as SEO and SEM to attract a greater flow of visitors to their website, which generally translates into increased data and possible sales.
