Lead generation is an essential component of any marketing strategy within the IT sector. This process focuses on identifying and attracting companies or professionals who have shown interest in technological solutions, such as software, hardware, cloud services or cybersecurity.
Artificial intelligence (AI) is revolutionizing lead management by automating processes that were previously time- and resource-intensive. Today, more than a third of marketers already use AI-powered chatbots , and 58% plan to increase their investment in these tools. The reason is clear: AI makes it possible to collect, analyze, and segment large amounts of data in minutes—tasks that would otherwise take days or weeks—optimizing time and results.
Artificial intelligence (AI) is transforming marketing by facilitating efficient and effective lead generation. While some companies struggle to attract leads, others leverage AI advancements to turn their sales funnels into highly optimised systems.
Personalization has become a fundamental pillar for success in B2B sales , especially when setting up appointments with potential clients.
Generative AI is revolutionizing the B2B sales cycle by offering tools that increase salespeople’s productivity and efficiency.
