A Branded Podcast is an effective strategy to strengthen your brand identity and build audience loyalty through relevant and engaging content. However, its success does not solely depend on the initial idea, but on solid planning and careful execution.
Branded podcasts have become a fundamental tool for companies to strengthen their brand image, enhance their reputation, and ultimately drive sales. In a world where there are as many podcasts as people, these productions have adapted to commercial and communication needs, positioning themselves as an effective channel for delivering valuable messages to specific audiences.
Creating quality content is fundamental for your company, but publishing it isn't enough; it's also crucial to ensure it reaches the right audience. If after optimising it for search engines and sharing it on social networks, the visits and subscribers aren't as expected, you're not alone. Generating traffic is a common challenge, and Content Syndication stands out as an effective strategy to increase your brand's visibility and improve SEO in a cost-effective manner. However, it must be done properly. If you choose unsuitable platforms, you could affect your ranking or see others surpass your content in the rankings. The key lies in applying best practices to leverage this tactic without risks. In this article, you'll discover what Content Syndication is and why it's a practice increasingly used by companies.
Do you want to improve your marketing strategy with artificial intelligence? Since the emergence of ChatGPT at the end of 2022, artificial intelligence has transformed numerous sectors. One of the areas that has experienced the greatest changes is content and digital marketing, where automation and personalization have redefined strategies and processes.
In the latest edition of Marketing Livestream, the virtual event where Google shares its latest innovations in digital marketing, the updates to Performance Max for 2025 were introduced. Among the most notable new features is the Utility Indicator, a tool designed to optimise the performance of advertising campaigns.
