In the latest edition of Marketing Livestream, the virtual event where Google shares its latest innovations in digital marketing, the updates to Performance Max for 2025 were introduced. Among the most notable new features is the Utility Indicator, a tool designed to optimise the performance of advertising campaigns.
TikTok is one of the fastest-growing social networks today, attracting numerous brands looking to promote their products to its audience.
Online marketing has become a key element for many companies due to all the benefits it offers, including increased visibility and scope of operations.
Artificial Intelligence (AI) is profoundly transforming B2B marketing , marking a turning point in the way companies attract and manage potential customers. These technologies allow them to optimize processes, identify opportunities more accurately and offer more personalized experiences, which translates into a significant competitive advantage.
The evolution of digital marketing has led brands to face an increasingly complex landscape, where capturing quality traffic becomes a top priority.
