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How AI Has Transformed CRM and Marketing

How AI Has Transformed CRM and Marketing

In 2025, Generative Artificial Intelligence (AI) has become a fundamental pillar in the evolution of CRM and marketing, driving an unprecedented transformation. Thanks to its ability to process large volumes of data in real time, companies have optimised the personalisation of their strategies, automated interactions, and improved customer relationships.

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Get the most out of the Odoo 16 CRM Module

Get the most out of the Odoo 16 CRM Module

The ongoing relationship with customers is an integral part of any business.

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