Artificial Intelligence (AI) is profoundly transforming B2B marketing , marking a turning point in the way companies attract and manage potential customers. These technologies allow them to optimize processes, identify opportunities more accurately and offer more personalized experiences, which translates into a significant competitive advantage.
Over the past 20 years, best practices for increasing the effectiveness of B2C advertising have been well-researched, while B2B marketing remains relatively neglected ground.
The general rise in prices that we have been suffering in recent months in all kinds of products and services has been causing a lot to talk about lately. Inflation affects energy, food, and all kinds of consumer goods.
