The introduction of Search Generative Experience (SGE) by Google represents a revolution in the way companies and users interact with search engines.
The evolution of artificial intelligence (AI) has been a catalyst for significant changes in many industries, and the field of Search Engine Optimization (SEO) is no exception. As we enter the era of generative search , it is crucial for brands and SEO specialists to reconsider and adapt their strategies to stay relevant and competitive.
In the world of digital marketing, B2B lead generation has become a fundamental piece for business success, especially in the IT sector. In this context, artificial intelligence (AI) emerges as an ally, radically transforming the way companies capture and nurture potential customers.
AI is here to stay in our lives and it is a matter of years before we see the different types applied in a variety of fields and sectors .
Artificial intelligence is here to stay and we must focus efforts on finding ways to better harness its full potential, as its impact on various areas of society is undeniable and its development will continue to transform our reality in ever more profound ways. Marketing and communications departments stand to benefit the most from this technology and are already starting to turn their attention away from Google to focus on generative AI.
