In an increasingly AI-driven digital environment, preparing a brand to adapt and thrive under Google’s Search Generative Experience (SGE) becomes an essential task. SGE is not only redefining how users search for and consume information but also transforming the strategies that brands must adopt to optimize their online visibility and customer interaction. This change represents both a challenge and an opportunity to innovate and capture value in an evolving market.
With the arrival of artificial intelligence in the online search space, traditional search engine optimization (SEO) strategies are being challenged and transformed. The new era of generative search, led by advanced technologies like Google's Search Generative Experience (SGE) , requires brands to rethink how they create and present their online content. It's not just about adapting to a new search format, but about deeply understanding how artificial intelligence can improve visibility and user interaction with content.
The integration of artificial intelligence into digital marketing is not simply a trend, but a fundamental transformation in how brands interact with their audiences.
Artificial intelligence (AI) has transformed numerous aspects of modern life, from automating tasks to improving decision-making in various industries. Advances in AI have enabled the development of increasingly sophisticated and capable models, revolutionizing fields such as healthcare, finance, entertainment, and more. In this context, GPT models have played a crucial role and have stood out for their ability to understand and generate human language in a highly effective way.
In today's digital age, companies have a unique opportunity to create more competitive value propositions through the use of Artificial Intelligence (AI) Agents. It is estimated that by 2030, 30% of all commercial transactions will be managed by these buying and selling agents, underscoring the growing importance of AI in the commercial and technological sphere.
