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Analyst and Researcher, Two New Agents of Microsoft 365 Copilot

Analyst and Researcher, Two New Agents of Microsoft 365 Copilot

In a work environment where information grows exponentially, finding relevant data and drawing precise conclusions can become a challenge. Professionals need to quickly access reliable knowledge, without wasting time navigating through emails, documents, and past meetings, as well as complementing their work with up-to-date information from the web.

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Email Personalisation in B2B Marketing

Email Personalisation in B2B Marketing

Do you want your company to stand out in a saturated market? B2B companies face the challenge of differentiating themselves while capturing the attention of potential customers. In this context, email personalisation with AI becomes a key strategy, going beyond simply including the recipient's name to offer truly relevant messages. However, its implementation comes with significant challenges.

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Gemini focuses on video analysis

Gemini focuses on video analysis

In an environment where information is generated in multiple formats, IT companies need tools that streamline access to and analysis of audiovisual content. Every day, teams participate in virtual meetings, attend webinars, or watch technical conferences that are recorded on video.

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How AI Has Transformed CRM and Marketing

How AI Has Transformed CRM and Marketing

In 2025, Generative Artificial Intelligence (AI) has become a fundamental pillar in the evolution of CRM and marketing, driving an unprecedented transformation. Thanks to its ability to process large volumes of data in real time, companies have optimised the personalisation of their strategies, automated interactions, and improved customer relationships.

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The impact of AI on Digital Marketing 2025

The impact of AI on Digital Marketing 2025

Do you want to improve your marketing strategy with artificial intelligence? Since the emergence of ChatGPT at the end of 2022, artificial intelligence has transformed numerous sectors. One of the areas that has experienced the greatest changes is content and digital marketing, where automation and personalization have redefined strategies and processes.

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