In 2025, Generative Artificial Intelligence (AI) has become a fundamental pillar in the evolution of CRM and marketing, driving an unprecedented transformation. Thanks to its ability to process large volumes of data in real time, companies have optimised the personalisation of their strategies, automated interactions, and improved customer relationships.
Do you want to improve your marketing strategy with artificial intelligence? Since the emergence of ChatGPT at the end of 2022, artificial intelligence has transformed numerous sectors. One of the areas that has experienced the greatest changes is content and digital marketing, where automation and personalization have redefined strategies and processes.
With the emergence of DeepSeek in the generative AI market, the competition is intensifying. Just a few days later, OpenAI responds with a new free version of ChatGPT, incorporating advanced reasoning capabilities, a feature that had captivated DeepSeek. The battle for supremacy in the field of artificial intelligence has just begun and promises to redefine the boundaries of what is possible.
In technology, changes are happening faster than ever. Just two years ago, ChatGPT burst onto the scene with generative artificial intelligence that captivated the world and marked a turning point in how we interact with AI. Since then, evolution has not stopped, and new players have emerged with increasingly sophisticated solutions.
In the world of artificial intelligence, Llama represents a significant evolution in the development of language models. Developed by Meta, Llama is part of a series of advanced models designed to understand and generate human language efficiently and effectively.
