Artificial Intelligence (AI) has revolutionized society in the last year and, specifically, has altered Digital Marketing. Today, AI-based tools are used to write posts, manage customer queries, or forecast future demands, among other functions.
Artificial Intelligence has been talked about for years, but, above all, it was after the emergence of ChatGPT that it became popular within organizations. Programmers, advertisers, and professionals from various disciplines began to recognize the transformative potential of this technology in their respective fields. This has caused a term to be used, Business AI , to bring together everything that guides Artificial Intelligence to achieve business results.
In 2023, generative AI has brought about a revolution in many fields of our society and especially ChatGPT by OpenAI , a tool that is already used by 100 million active users.
