Do you want your company to stand out in a saturated market? B2B companies face the challenge of differentiating themselves while capturing the attention of potential customers. In this context, email personalisation with AI becomes a key strategy, going beyond simply including the recipient's name to offer truly relevant messages. However, its implementation comes with significant challenges.
In an environment where information is generated in multiple formats, IT companies need tools that streamline access to and analysis of audiovisual content. Every day, teams participate in virtual meetings, attend webinars, or watch technical conferences that are recorded on video.
In 2025, Generative Artificial Intelligence (AI) has become a fundamental pillar in the evolution of CRM and marketing, driving an unprecedented transformation. Thanks to its ability to process large volumes of data in real time, companies have optimised the personalisation of their strategies, automated interactions, and improved customer relationships.
Do you want to improve your marketing strategy with artificial intelligence? Since the emergence of ChatGPT at the end of 2022, artificial intelligence has transformed numerous sectors. One of the areas that has experienced the greatest changes is content and digital marketing, where automation and personalization have redefined strategies and processes.
With the emergence of DeepSeek in the generative AI market, the competition is intensifying. Just a few days later, OpenAI responds with a new free version of ChatGPT, incorporating advanced reasoning capabilities, a feature that had captivated DeepSeek. The battle for supremacy in the field of artificial intelligence has just begun and promises to redefine the boundaries of what is possible.
