Do you want to improve your marketing strategy with artificial intelligence? Since the emergence of ChatGPT at the end of 2022, artificial intelligence has transformed numerous sectors. One of the areas that has experienced the greatest changes is content and digital marketing, where automation and personalization have redefined strategies and processes.
Discover how AI can transform your marketing strategy and take results to the next level.
How AI will shake up digital marketing again in 2025?
This year, AI will mark the main advances in marketing, summarized in the following points:
1.- Human reasoning
GPT-5 , coming in 2025, will be up to 100 times more powerful than GPT-4, with advanced reasoning capabilities and multimodal processing of text, audio, images, and video. It will be able to connect to the internet for research, manage marketing campaigns, and sync with tools like calendars and CRMs. It will also allow you to create custom GPTs for specific tasks without any programming. Meanwhile, DeepSeek is already impacting the industry with its advanced reasoning capabilities and is setting a new standard in artificial intelligence.
2.- Advanced voice assistants
By 2025, technologies like Google’s Gemini Live and IBM’s WatsonX Assistant will revolutionize voice assistants, enabling complex conversations and operating in multimodal environments. Gemini Live already analyzes images and answers complex questions, while IBM is advancing voice recognition and conversion funnel automation and driving personalization in digital marketing.
3.- Higher quality of AI-generated videos
By 2025, platforms like Sora , Runway ML , and Synthesia will power the creation of AI-generated videos with unprecedented realism, thanks to advanced techniques like CGI and multimodal data. These tools will allow brands to produce personalized content quickly and cheaply, optimize social media campaigns, and increase engagement. In addition, AI avatars will achieve expressions and gestures that are almost indistinguishable from humans.
4.- AI more regulated in Europe
The EU Artificial Intelligence Law , in force since August 2024, regulates AI systems according to their level of risk to ensure privacy and security. By 2025, certain systems will be banned and controlled spaces will be created for SMEs and startups to test innovations. In addition, technological progress will be balanced with consumer protection.
5.- Greater precession in predictions
The constant improvement of the most advanced AI tools will completely transform web analytics. With artificial intelligence applied to digital marketing , it will be possible to use predictive analysis to interpret previous data and foresee how consumers will behave in the future. Not only does this allow campaigns to be adjusted with astonishing accuracy, but it also facilitates real-time personalization, helping to anticipate customer needs. Basically, it will be like having a strategic advantage that always keeps you one step ahead of the competition.
6.- AI campaigns will be more profitable
AI is revolutionizing digital marketing by allowing companies to optimize resources and reach their audience with greater precision and maximize ROI. In digital marketing, adopting these technologies is very important to create attractive and effective strategies, adapted to the needs of today's consumers.
Do you want to take advantage of AI to improve your business's digital marketing strategy? At PGR Marketing & Technology we can help you achieve this.
