Generating leads is key for all B2B businesses and also for companies in the ICT sector. That is why it is important to develop optimal strategies with useful tools. In this article, we are going to mention the best lead generation tools for B2B in the ICT sector .
Today, you can choose from a large number of tools. Therefore, you should select the one that best meets the needs of your company. Roughly speaking, the main tools can be grouped into five categories.
The Five Most Effective Types of B2B Lead Generation Tools
These are the five ways you have at your disposal to attract B2B clients for your company in the technology sector:
1.- Landing page
These tools do not generate leads directly, but they help in the lead generation strategy. Users can go to a landing page with an offer and sign up for it.
2.- Forms
Forms are a good complement to generate leads . Through these, users can provide their data and click send and receive it and save it in the CRM.
3.- Paid ads
It is one of the most direct ways to get leads . You can hire paid ads on those social networks where your customers are, on Google or in a media outlet.
4.- Marketing automation
This helps target potential customers and provide them with automated marketing messages . It allows you to manage repetitive tasks and dedicate yourself to other tasks with more added value such as visiting interested clients or closing contracts.
5.- Prospecting
These types of tools help analyze whether it is worth investing time in generated leads and offer a more personalized experience. These tools help you get to the point and not waste time on clients that are not interesting for your business.
Why use a B2B lead generation tool?
Lead generation tools are a winning combination, especially for B2B companies in the ICT sector.
Sales conversion rates on leads you get through these types of tools have a higher conversion success rate, since the lead is pre-qualified and functions as a lead for the sales team before they are even landed. .
The lead generation tool is a key asset not only for sales, but also for companies in general, because it allows you to estimate the price per lead, determine the market demand for the product or service you are selling, select the business location of deal with leads, control leads' quotes, and pay only for those that are obtained.
Also, if your marketing and sales team is busy just qualifying leads and not focusing on conversions, you need a lead generation tool to grow your business fast.
With B2B lead generation tools you can increase ROI and increase revenue.
Choosing the right tools to generate B2B leads in the ICT sector can be a challenge, which is why at PGR Marketing & Tecnología we have expert consultants who will help you generate B2B leads for your company in the ICT sector.
