The objective of Online Marketing is to generate traffic and leads through the company's website, which forces us to know the maximum number of actions to be carried out to improve the SEO of our website.
Every time Google updates its algorithm, we have to pay attention to the positioning of our pages to see if it affects them positively or not.
For this, there are some SEO optimization tools, some free, and others paid, that can help you see your website as the search engines see it; In this way, you can apply strategies to improve your positioning and help you improve the ranking and relevance of your target keywords.
In this article, we have compiled some of the best free tools that we know of to introduce you to the features of each one so that you can make the most of them for your SEO strategy.
HubSpot Website Grader
Just by writing the URL of your web page, you will automatically receive a ranking with information about its SEO. It also allows you to enroll in HubSpot Academy's SEO course that teaches you how to improve your website's SEO, user experience (UX), and other great stuff.
HubSpot Website Grader allows you to:
- Get insights into your website's performance in seconds, identify specific performance issues, and receive clear, actionable advice on how to fix them.
- Support: Get hands-on training on how you can improve your website.
- Improve specific web problems: Access HubSpot Academy's five-lesson course on web page optimization to learn how to improve specific problem areas on your website.
- Optimize your website for mobile.
- Drive security and learn how to implement security best practices.
- Improve the user experience and create one that is enjoyable for users.
Google Search Console
Google Search Console has a number of tools to help you appear on the search engine results pages (SERPs) for the search words and phrases used by your target audience.
Search Console can help you run an initial SEO analysis from scratch or update your current SEO strategy with new keywords. Google Search Console controls, debugs and optimizes your website without the need to know how to code.
For example, Google Search Console will show you how to optimize elements of your website such as:
- Keywords: Discover the keywords that are currently positioning on your website.
- Crawl Errors: Identify possible errors in the crawl that may exist on your website.
- Mobile responsiveness: Check if your website is optimized for mobile devices and discover where to improve the mobile experience of your users.
- Google Index: See how many of your web pages are in the Google index and if they are not, submit them through the tool itself for indexing.
- Analytics & Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.
Google Analytics
Although Google Analytics has a paid version, the free version of the product can help you manage the SEO of your website, especially if you combine it with Google Search Console since all the data about the SEO of your website will be processed centrally. In addition, you can make queries to identify areas of possible improvement with the keywords and key expressions that you want to position through your website.
You can also use the free version of Google Analytics to:
- Referred traffic filtering: Get rid of fake traffic that can ruin your SEO.
- Compare organic vs. non-organic web traffic: Find out where your visitors are coming from and optimize those channels to increase traffic.
- Determine engagement metrics: Use content reports to determine engagement for each web page, landing page exit, acquisition, behavior, and conversion metrics.
- Take advantage of the Multi-Channel Report function of conversions to identify the channels that generate the highest number of conversions and the value they bring to your business.
This UpCity tool allows us to analyze our website to determine how it compares to the competition.
UpCity Free SEO Report Card
In exchange for your email address and some other information, the UpCity Free SEO Report Card will provide you with an SEO report with the following elements:
- Ranking: A snapshot of your website's ranking in the most popular search engines.
- Links: A detailed list of the number of websites that link to yours.
- Web analytics: Track how successful your main keyword was on your entire website.
- Accessibility: information about the loading time and accessibility of your site.
- Authority Metrics: An overview of the level of trust or authority of the web.
- Current Indexing: Number of pages on your site that have been indexed.
Internet Marketing Ninjas
Internet Marketing Ninjas is an SEO focused company with a variety of free tools that can be used to benchmark your website against the competition, optimize it for certain keywords, generate meta tags, and increase organic traffic.
Here are some examples of free Internet Marketing Ninja SEO tools that you can take advantage of:
- Broken Links Tool – Identifies broken links and redirects, and uses the site crawl feature to generate an XML sitemap.
- Image metadata: Look at all the links on your page (external, internal, etc.) in to review what works well and what is broken or needs an update.
- Optimization tool: use it to evaluate your web page content, meta information and internal links.
- Comparative: compare the SEO of your pages with the pages of a competitor.
- Page Load Time: Analyze page load time and how long each element takes to fully display.
Bing Webmaster
Microsoft Bing Webmaster gives you access to many tools that provide information about your website, such as reporting, diagnostics, and SEO tools . SEO tools that you can use for free help you analyze, manage links, and review keywords on your website to ensure it's well-optimized for organic search.
Here are some of the other features of the Bing Webmaster SEO tools :
- View backlink profiles: Get information about your backlink profile to know the pages that refer you, the domains and the anchor links.
- Conduct keyword research: Determine what keywords and phrases your audience is searching for, as well as their volume.
- Use the web scan feature: crawl your site to identify technical SEO errors.
- Get SEO reports : check the errors on your website.
Contact PGR Marketing & Technology if you want us to carry out an SEO analysis of your web pages to improve your positioning in search engines with the aim of generating qualified Leads. Increase your visibility online, increasing traffic naturally without investing your money in online advertising.
