In the world of design and marketing, sometimes the most essential element of all tends to go unnoticed: your brand. Whether you're a new startup, a small business with big dreams, or a company growing by leaps and bounds, brand consistency is a key piece of the puzzle. If you haven't yet created a formal brand guide that includes details like colors, fonts, logos, and tone of voice, now is the time to do so. Maintaining a consistent visual identity in your email strategy is essential for your recipients to instantly recognize your brand.
Thanks to consistency in branding, design and advertising, today, virtually anyone in the world recognizes the Nike swoosh without a second thought. That's what branding applied to email is all about , creating emails that are consistent with the company's image and recognizable.
How to improve brand image through email?
Email is one of the main doors of entry for your potential clients to your company, so you must take care of its corporate image so that it reflects the values you want to transmit with your brand .
Nobody likes to receive a text that is poorly written and confusing. On the other hand, clear and concise text that captures the reader's attention ignites the desire to take the action you have planned.
Furthermore, the image you present in your emails is not only aesthetic, but also communicates professionalism and confidence. It's an essential part of your company's identity and how potential customers perceive you. Therefore, make sure your emails are well-written, visually appealing, and aligned with the image you want to project.
What writing mistakes should you avoid?
1.- Disconnect between what you are talking about and what you are offering
A lack of consistency between what you say and what you offer can confuse your recipients and make your message ineffective.
2.- The wrong tone of voice
If your tone is too formal in a situation that requires a friendlier approach, or vice versa, you likely won't connect with your audience in the way you want.
3.- Use the passive voice when the active voice can be used
The active voice is more direct and is usually preferable when you want your message to be clear and concise. On the other hand, the passive voice tends to be less direct and can create ambiguity.
4.- Sentences with many words
If your sentences are long and contain many unnecessary words, you can overwhelm your recipients and make it difficult for them to understand your message.
5.- Too many modifiers or intensifiers
Instead of flooding your email with words like “very,” “absolutely,” or “incredibly,” focus on communicating your ideas in a solid, supported way. A moderate use of these elements can be effective, but in excess they can dilute the message you are trying to convey.
Tips to improve your image through your emails
Instead, to offer a good image to your clients, you should follow the following suggestions:
- Comply with the rule of the four Cs: clear, concise, convincing and credible.
- Keep your attention on the problem you are solving for the audience.
- Incorporate negative calls to action to create urgency.
- Use your brand's tone of voice.
At PGR Marketing & Technology, as experts in Digital Marketing, we can help you improve your email strategy to improve branding so that the customer receives a more consistent experience with the image of your brand.
