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Bidding Strategy in Digital Advertising: LinkedIn and Google

Bidding Strategy in Digital Advertising: LinkedIn and Google

Digital Advertising has transformed modern marketing, allowing businesses to efficiently reach specific audiences. LinkedIn Ads and Google Ads are two essential platforms in this field.

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How to Design a Responsible Generative AI Strategy

How to Design a Responsible Generative AI Strategy

As organisations integrate generative AI into their workflows, establishing a responsible strategy becomes crucial. From marketing to finance, various sectors are exploring specific applications of this technology through testing and pilot projects to discover the best ways to implement and scale it.

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Discover what MAU is in Marketing and its importance for your business

Discover what MAU is in Marketing and its importance for your business

Do you want to retain the users who visit your website ? An online marketing strategy goes beyond simply attracting visitors; it also requires attention to various aspects, such as tracking monthly active users (MAU) .

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5 key techniques to optimize the user registration phase

5 key techniques to optimize the user registration phase

Are you implementing strategies to increase visits to your company's website , but you are having trouble converting those visitors into registered users?

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Improve Email Marketing Campaigns with MDirector Pro

Improve Email Marketing Campaigns with MDirector Pro

In the age of social media, email remains one of the most effective tools for reaching customers. Email is the primary work tool and one of the main communication channels used outside the workplace.

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