Content marketing is a great way to engage customers with quality content that is relevant to them and is gaining acceptance. According to Technavio, the global content marketing market will grow by 269.24 billion dollars during the period 2020-2024.
Currently, the saturation of the market with a multitude of companies and brands that offer similar products and services adds more difficulties to do business. For this reason, more and more organizations are looking for innovative strategies to bring products and services closer to their customers.
We are in the middle of the digital revolution: the takeoff of the phenomenon of Social Selling to sell through social networks is part of this revolution. In this article, we show you what it consists of.
Email marketing is a valuable tool for any business. It is able to reach many users in a very simple way. But, why are there times that our mail is not opened, or is it directly deleted? For best results, you must capture the reader's attention with, among other things, a good subject line.
In a previous article, we commented on the importance and advantages of developing a B2B website, as well as the main reasons and aspects that must be taken into account when developing or improving it. One of those main reasons we talk about is, “Let them find you”. The fact of having a company website based simply on design is a mistake that many companies still make. It is also important to know that, if the company has a website developed a few years ago, it is possible that it has become obsolete or ineffective at the SEO level, since the algorithms of the main search engines have changed over time and some aspects that previously contributed to organic positioning are now completely useless. So, if your company's website was developed a while ago, it is recommended that you do an SEO study and request advice from an expert agency in web development and SEO for B2B.
