As we have previously mentioned, Inbound Marketing is a non-intrusive methodology to connect with your potential customers and accompany them throughout the entire purchase process, offering them the appropriate content in each of the stages of their purchase funnel until they finally convert it.
Surely you have heard many times about Inbound Marketing or Attraction Marketing. In our post What is Inbound Marketing? We explain that Inbound Marketing is a set of non-intrusive Marketing techniques that aim to capture leads and convert them into customers, through the generation of valuable content and through a mix of Digital Marketing actions such as SEO, SEM, Marketing of Contents, diffusion in social networks, Blog, Email Marketing and web analytics. All this in combination with the ultimate goal of generating sales, loyalty and business growth.
In this post we tell you what Inbound Marketing is, how it works and why it is a very effective tool for B2B businesses.
Digital Transformation has impacted the heart of marketing, with an increasingly omnichannel approach that seeks to reach the customer in a coherent, effective way, without gaps, and anywhere. Marketing automation has become a fundamental help for this purpose. It goes way beyond sending automatic welcome emails.
In the midst of the era of social networks , email continues to be one of the main communication tools for companies and one of the best ways to reach potential customers, thanks to Email Marketing.
