The popularity of Content Marketing has grown dramatically in recent years as more and more companies move away from traditional paid advertising towards Inbound Marketing . Content is the center of success in our Sales Funnel . This helps not only attract users to our website , but also ultimately convert them into customers.
An element gaining ever-greater terrain in the Tech Sector is that of the brand of a product or service. Brands enable products and services to be identified and so make them stand out from the competition, as we mentioned in our last article on Inbound Marketing. Brands intervene in the forging of their own identity and are making a big impact in our Inbound Marketing strategy.
PGR is in party mode. We have now been offering our services as an Integral Marketing Agency for B2B companies in the IT Sector for over ten years now. We can now say that PGR has become a benchmark agency for the IT market here in Spain and we are rapidly expanding into a number of European markets.
Lead Generation can comprise a variety of strategies, campaigns and activities, all of which we can perform with clear aim in mind – get that lead!
