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AI catapults your company's sales with marketing automation and hypersegmentation

AI catapults your company's sales with marketing automation and hypersegmentation

Artificial intelligence is transforming marketing like never before, driving growth, improving results and empowering two key areas: automation and hypersegmentation .

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Discover how corporate events boost your marketing strategy

Discover how corporate events boost your marketing strategy

Corporate events not only strengthen relationships and improve communication, but they also create memorable brand experiences, generate valuable content and increase visibility.

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Bidding Strategy in Digital Advertising: LinkedIn and Google

Bidding Strategy in Digital Advertising: LinkedIn and Google

Digital Advertising has transformed modern marketing, allowing businesses to efficiently reach specific audiences. LinkedIn Ads and Google Ads are two essential platforms in this field.

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How to Design a Responsible Generative AI Strategy

How to Design a Responsible Generative AI Strategy

As organisations integrate generative AI into their workflows, establishing a responsible strategy becomes crucial. From marketing to finance, various sectors are exploring specific applications of this technology through testing and pilot projects to discover the best ways to implement and scale it.

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Discover what MAU is in Marketing and its importance for your business

Discover what MAU is in Marketing and its importance for your business

Do you want to retain the users who visit your website ? An online marketing strategy goes beyond simply attracting visitors; it also requires attention to various aspects, such as tracking monthly active users (MAU) .

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