We are in the middle of the digital revolution: the takeoff of the phenomenon of Social Selling to sell through social networks is part of this revolution. In this article, we show you what it consists of.
Email marketing is a valuable tool for any business. It is able to reach many users in a very simple way. But, why are there times that our mail is not opened, or is it directly deleted? For best results, you must capture the reader's attention with, among other things, a good subject line.
In a previous article, we commented on the importance and advantages of developing a B2B website, as well as the main reasons and aspects that must be taken into account when developing or improving it. One of those main reasons we talk about is, “Let them find you”. The fact of having a company website based simply on design is a mistake that many companies still make. It is also important to know that, if the company has a website developed a few years ago, it is possible that it has become obsolete or ineffective at the SEO level, since the algorithms of the main search engines have changed over time and some aspects that previously contributed to organic positioning are now completely useless. So, if your company's website was developed a while ago, it is recommended that you do an SEO study and request advice from an expert agency in web development and SEO for B2B.
It's been a long time since we sent out a direct mail or ran an ad and just sat back and waited for the leads to pour in. And it is that, today, there are numerous channels for generating leads and these are constantly multiplying.
There are some ads that will definitely leave you with goose bumps and it is not randomly. Creatives and clients want to move people in order to connect the consumer tightly to the brand. The goal is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
