In this post we tell you what Inbound Marketing is, how it works and why it is a very effective tool for B2B businesses.
Digital Transformation has impacted the heart of marketing, with an increasingly omnichannel approach that seeks to reach the customer in a coherent, effective way, without gaps, and anywhere. Marketing automation has become a fundamental help for this purpose. It goes way beyond sending automatic welcome emails.
In the midst of the era of social networks , email continues to be one of the main communication tools for companies and one of the best ways to reach potential customers, thanks to Email Marketing.
Content marketing is a great way to engage customers with quality content that is relevant to them and is gaining acceptance. According to Technavio, the global content marketing market will grow by 269.24 billion dollars during the period 2020-2024.
Currently, the saturation of the market with a multitude of companies and brands that offer similar products and services adds more difficulties to do business. For this reason, more and more organizations are looking for innovative strategies to bring products and services closer to their customers.
