The SEM (Search Engine Marketing) is the compendium of strategies to attract traffic to web pages based on the payment for the use of search engines.
To discover the reasons why consumers are inclined to buy and thus generate successful marketing strategies, it is important to know how products are classified.
When any young marketer starts their career at a company, they often come up with great and creative campaign ideas.
As we have previously mentioned, Inbound Marketing is a non-intrusive methodology to connect with your potential customers and accompany them throughout the entire purchase process, offering them the appropriate content in each of the stages of their purchase funnel until they finally convert it.
Surely you have heard many times about Inbound Marketing or Attraction Marketing. In our post What is Inbound Marketing? We explain that Inbound Marketing is a set of non-intrusive Marketing techniques that aim to capture leads and convert them into customers, through the generation of valuable content and through a mix of Digital Marketing actions such as SEO, SEM, Marketing of Contents, diffusion in social networks, Blog, Email Marketing and web analytics. All this in combination with the ultimate goal of generating sales, loyalty and business growth.
