In periods of economic crisis such as the ones we are experiencing due to the consequences of COVID-19 and the effects of the lack of global supply and a war between Ukraine and Russia, it is when more emphasis must be placed on motivational techniques to stimulate the sales forces to achieve the objectives. It is in this scenario where innovative formulas such as gamification work perfectly to catapult company sales as high as possible.
Many people owe their general knowledge about the world to Trivial Pursuit more than they do to school. The main explanation would be that, in the first case, they learned knowledge when they were playing, while in the second, they forgot what they had learned because they were not paying as much attention. And it is that gamification has enormous power to motivate to learn and more and more companies use it to train their sales team, made up mostly of millennials.
While Email Marketing is experiencing a pushback from some newer marketing channels, it's still a great way to generate leads and convert more prospects for your business.
In our previous post, we presented you with some free-to-use tools that we have tested. These are solutions that allow us to know how our website responds to the searches made by users.
The objective of Online Marketing is to generate traffic and leads through the company's website, which forces us to know the maximum number of actions to be carried out to improve the SEO of our website.
