Over the past 20 years, best practices for increasing the effectiveness of B2C advertising have been well-researched, while B2B marketing remains relatively neglected ground.
The ongoing relationship with customers is an integral part of any business.
Surely, lately you have heard about Odoo, a new generation business management software that was launched in 2005 and that today is already the most widely used ERP solution in the world. Odoo is a complete open source business management system with no license fees.
LinkedIn is the world's preferred platform for B2B lead generation. It has more than 875 million users spread over more than 200 countries and in recent years it has consolidated its leadership not only as a tool for achieving MQL (Marketing Qualified Leads) but it is also considered the most reliable social network among companies.
Feeding the telemarketing team with contacts that they can convert into leads is the main challenge for marketing teams in companies.
