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Google plans a future without cookies in online advertising

Google plans a future without cookies in online advertising

The ad industry is working hard to accommodate Google's plans to remove third-party cookies on its Chrome platform. Fortunately, the deadline has been pushed back to 2023 and there is more time to prepare for this change that the sector perceives as a revolution.

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Content plan: how to create it to achieve results

Content plan: how to create it to achieve results

Find out how to improve the results of your online marketing activities and the best way to target your audience.

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Before hitting the send button, perform these 11 checks

Before hitting the send button, perform these 11 checks

Who hasn't ever had the experience that right after hitting the “send” button, they realized they hadn't put the link to the call to action?

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Tools for SEO optimization

Tools for SEO optimization

Sometimes Google updates the algorithm without warning, which can mean losing all the work done on a campaign… in a matter of seconds.

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How to create the perfect Social Media campaign

How to create the perfect Social Media campaign

The use of social networks for marketing campaigns is an industry standard that has been established for many years and is one of the foundations, today, for the marketing activity of any company.

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