Demand generation and lead generation are two B2B marketing concepts that we should not confuse or, above all, take as contradictory. For our sales funnel to be effective, it requires that these two strategies work harmoniously.
When you work in sales, it's critical to understand how to assess the quality of a lead before you get in touch. High-quality leads are capable of boosting a company's sales and revenue. If you are in sales or business, discovering how to assess lead quality will enable you to effectively generate valuable opportunities for your company and achieve success.
It's no secret that marketers are constantly looking for new leads, as lead generation efforts are conversion oriented. But when too much emphasis is placed on generating and closing sales instead of thinking strategically, conversions can result in short-term gains at the expense of fostering longer-lasting customer ties.
Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics . This trend represents an important opportunity for brands to include them in their Digital Marketing strategy.
At the end of 2022, Artificial Intelligence experienced spectacular growth sponsored by the popularity of intelligent tools such as ChatGPT and DALL-E 2 that burst into our lives. This trend continues and is intensifying in 2023, so that Artificial Intelligence (AI) will play an even more important role in advertising and marketing.
