Despite claims that email has lost relevance, it's crucial to note that investing in email management software to meet customer service needs or automate your marketing efforts can trigger an impressive return on investment. : $36 for every dollar invested. In fact, according to Hubspot projections , revenue generated from email marketing is anticipated to reach nearly $11 billion by the end of 2023. The most effective tactics in email marketing include automation , segmentation, and personalization of messages.
Artificial Intelligence (AI) has entered society with force and is revolutionizing all sectors. In the business world, salespeople have always distinguished themselves by taking advantage of tools that streamline processes, save time, and create a more personalized experience for potential customers.
If you manage a website, you've probably spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim to get to your website? This is a crucial question that countless website owners ask themselves every day. The answer is not simple, since to answer it you should take into account different considerations.
Do you want to discover the secret behind emails that convert ? One of the key strategies to improve the effectiveness of your automated emails is to adjust the content of your campaigns according to the seasons of the year, as this is essential for your subscribers to perceive that you are providing them with relevant and well-thought-out content.
Mobile devices have enormous potential for marketing as they are in almost every pocket. Google knows this and for some time now has launched a feature to suggest relevant content for the user directly to their device. This is Google Discover and more and more companies are using it to promote their content.
