In marketing, three acronyms - TOFU, MOFU and BOFU - stand as the keys to unravelling the buying process. From the initial visitor attraction (TOFU) to the point of lead-to-customer conversion (BOFU) to the stage in between (MOFU), these acronyms encapsulate the art of guiding the audience through a funnel, where the target audience is narrowed down.
For several years, the database sector has played a crucial role in the market. However, in recent years, it has experienced a remarkable boost, mainly driven by the growing prevalence of cloud solutions and the exponential increase in digital data. This phenomenon has marked a new era of expansion for the database industry, positioning it as a central element in the current technological evolution. But it's not just about having a lot of data; it's about knowing how to manage it. This is where databases come into play.
Data is increasingly important in our society and plays a critical role in making informed decisions. In this context, data visualization emerges as an essential tool to transform raw data into knowledge.
In 2023, generative AI has brought about a revolution in many fields of our society and especially ChatGPT by OpenAI , a tool that is already used by 100 million active users.
More than two decades have passed since the creation of Ebay , one of the pioneers in the marketplace concept . Since then, numerous initiatives have emerged due to its widespread popularity and ability to facilitate business transactions around the world.
