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AI offers a tool for every task

AI offers a tool for every task

Looking for an AI-powered tool to help you take your business to the next level? Generative AI has revolutionized society and has driven the development of tools to solve different issues. Its enormous potential has opened new possibilities in diverse fields.

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5 ways to use AI in Digital Marketing to improve your strategy

5 ways to use AI in Digital Marketing to improve your strategy

Artificial Intelligence (AI) has revolutionized society in the last year and, specifically, has altered Digital Marketing. Today, AI-based tools are used to write posts, manage customer queries, or forecast future demands, among other functions.

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What news does HubSpot bring us in 2024?

What news does HubSpot bring us in 2024?

We present a summary of the main new features of the HubSpot marketing platform , the most powerful integrated tool on the market and with the resources you need to connect your marketing, sales, content management and customer service teams.

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Business AI, artificial intelligence towards business results

Business AI, artificial intelligence towards business results

Artificial Intelligence has been talked about for years, but, above all, it was after the emergence of ChatGPT that it became popular within organizations. Programmers, advertisers, and professionals from various disciplines began to recognize the transformative potential of this technology in their respective fields. This has caused a term to be used, Business AI , to bring together everything that guides Artificial Intelligence to achieve business results.

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TOFU, MOFU and BOFU, three key words in a marketing strategy

TOFU, MOFU and BOFU, three key words in a marketing strategy

In marketing, three acronyms - TOFU, MOFU and BOFU - stand as the keys to unravelling the buying process. From the initial visitor attraction (TOFU) to the point of lead-to-customer conversion (BOFU) to the stage in between (MOFU), these acronyms encapsulate the art of guiding the audience through a funnel, where the target audience is narrowed down.

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