Generative artificial intelligence (AI) has emerged as a transformative force in recent years, particularly in creative fields. Unlike traditional AI, which relies on existing data sets, generative AI systems have the ability to produce entirely new content through various media, such as images, text, music, and architectural designs. This innovation has expanded the boundaries of creativity by allowing the generation of novel ideas beyond conventional limitations.
Artificial Intelligence (AI) is unleashing an economic revolution and transforming projects in a wide range of fields. Among them, marketing stands out as one of the most dynamic and productive.
When companies employ analytics, automation, and AI in the business environment, meaningful relationships can be unraveled within large amounts of data. The right combination of strategy and technology not only optimizes speed and cost, but also ensures quality and thus generates tangible and measurable business value.
In many companies, Digital Marketing professionals are rapidly adopting Artificial Intelligence (AI) , recognizing its transformative potential. However, to make the most of this technology, it is crucial for marketing managers to understand the different applications of AI in Digital Marketing and how they might evolve over time. Classifying AI based on its level of intelligence can help companies strategically plan which technologies to deploy and when.
Companies find themselves in an increasingly competitive landscape where artificial intelligence (AI) is emerging as an undisputed protagonist, fundamentally transforming the way marketing and sales are approached. Thanks to the emergence of AI tools, marketing and sales departments can optimize their processes, automate tasks, and make data-informed decisions. From lead generation to customer interaction, AI promises to revolutionize these fields, offering efficiency and new opportunities.
