Artificial intelligence is transforming the business landscape by offering new capabilities and expanding business models. Beyond efficiency and productivity , it enables companies to stand out in competitive markets by personalizing services and experiences for customers.
Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is especially relevant in an increasingly competitive market environment, where organizations are looking to connect more effectively with their customers.
Do you need to increase your sales to grow? This is one of the most frequently asked questions by companies looking to expand their business.
Generative artificial intelligence has marked a before and after in our society and has allowed the creation of tools that simplify and optimize various daily tasks.
Personalisation has become the most sought-after goal in digital marketing, an approach that allows brands to create experiences tailored to the individual preferences of each customer.
