Today, every search reflects a radical transformation. The most visible change lies in AI Overviews: Google’s AI-generated summaries, powered by Gemini, which now dominate the top of search results. It’s no longer about guiding you to the answer, but about giving it to you directly.
Forget traditional incentive programmes for a moment — those that end up as forgotten emails or Excel sheets nobody updates. Instead, imagine your sales team competing healthily to achieve the “Achievement of the Quarter”, or your partners unlocking knowledge levels about your new SaaS product as if it were a vital mission. This isn’t science fiction — it’s the power of a commercial strategy with B2B gamification.
In the competitive tech sector, waiting for clients to knock on your door is a strategy doomed to fail. Today’s decision-makers don’t wait for a salesperson to present a solution; they research, compare, and form an opinion long before making first contact.
Did you know that 73% of companies using data-driven strategies achieve higher customer acquisition and improve their return on investment? In an environment where every click, download or interaction leaves a digital footprint, the real challenge isn’t having data—it’s knowing how to interpret it to connect with the right people.
Launching a channel campaign without checking how it performed is like driving with your eyes closed: you’ll never know if you’re heading in the right direction — and worse, you could crash. Measuring this kind of campaign isn’t the same as measuring actions aimed at the end consumer. It’s not just about immediate sales, but also about engagement, loyalty, and strategic value within your distribution network.
