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The growth of generative AI at Demand Gen

The growth of generative AI at Demand Gen

Generative AI is revolutionizing all areas of society and marketing is one of the most. As technology continues to advance, its role in all strategies becomes more present.

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What is Account Intelligence? Your key role at Demand Gen

What is Account Intelligence? Your key role at Demand Gen

The modern buyer journey is complex and involves many people within an organization, making it crucial to understand the target audience and their needs at both the account and location levels. Account Intelligence and data analytics are essential to identifying ideal leads and improving demand generation practices.

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Is your organization ready for Google's Search Generative Experience?

Is your organization ready for Google's Search Generative Experience?

The introduction of Search Generative Experience (SGE) by Google represents a revolution in the way companies and users interact with search engines.

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Differences between Demand Gen, Lead Generation and ABM Marketing

Differences between Demand Gen, Lead Generation and ABM Marketing

In today's B2B marketing landscape, understanding the differences and synergies between Demand Generation (Demand Gen) , Lead Generation and account-based marketing (ABM) is crucial to implementing a marketing strategy. effective.

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What are Demand Gen campaigns?

What are Demand Gen campaigns?

Demand Generation , Demand Gen or, in Spanish, demand generation , is a key strategy for B2B companies, allowing them to increase brand awareness, engagement and conversions through targeted ads, effective campaigns, personalized messages and generation lead strategy. However, businesses face growing challenges of having to do more with less.

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