In today's B2B marketing landscape, understanding the differences and synergies between Demand Generation (Demand Gen) , Lead Generation and account-based marketing (ABM) is crucial to implementing a marketing strategy. effective.
Demand Generation , Demand Gen or, in Spanish, demand generation , is a key strategy for B2B companies, allowing them to increase brand awareness, engagement and conversions through targeted ads, effective campaigns, personalized messages and generation lead strategy. However, businesses face growing challenges of having to do more with less.
The evolution of artificial intelligence (AI) has been a catalyst for significant changes in many industries, and the field of Search Engine Optimization (SEO) is no exception. As we enter the era of generative search , it is crucial for brands and SEO specialists to reconsider and adapt their strategies to stay relevant and competitive.
In the competitive world of digital marketing, choosing the right platform can make a big difference in the effectiveness and cost of your campaigns. In this article, we will compare two popular marketing tools: HubSpot Marketing Hub and Zoho Marketing Plus.
In the world of digital marketing, optimizing a landing page is crucial to increasing the conversion of visitors into customers. A key tool to achieve this is HubSpot Marketing Hub. Next, we'll explore how to use this platform to improve your landing pages and maximize results.
