Artificial intelligence (AI) has transformed numerous aspects of modern life, from automating tasks to improving decision-making in various industries. Advances in AI have enabled the development of increasingly sophisticated and capable models, revolutionizing fields such as healthcare, finance, entertainment, and more. In this context, GPT models have played a crucial role and have stood out for their ability to understand and generate human language in a highly effective way.
In today's digital age, companies have a unique opportunity to create more competitive value propositions through the use of Artificial Intelligence (AI) Agents. It is estimated that by 2030, 30% of all commercial transactions will be managed by these buying and selling agents, underscoring the growing importance of AI in the commercial and technological sphere.
Generative AI is revolutionizing all areas of society and marketing is one of the most. As technology continues to advance, its role in all strategies becomes more present.
The modern buyer journey is complex and involves many people within an organization, making it crucial to understand the target audience and their needs at both the account and location levels. Account Intelligence and data analytics are essential to identifying ideal leads and improving demand generation practices.
The introduction of Search Generative Experience (SGE) by Google represents a revolution in the way companies and users interact with search engines.
