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TikTok, the

TikTok, the "Google" of Generation Z

n the digital world, everything evolves rapidly, and while Google has dominated online searches for 25 years, this trend is changing. Since its launch in 2016 and its rise in our country during the pandemic, TikTok has become Generation Z's preferred option for searching for information and solving their queries.

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Email Personalisation in B2B Marketing

Email Personalisation in B2B Marketing

Do you want your company to stand out in a saturated market? B2B companies face the challenge of differentiating themselves while capturing the attention of potential customers. In this context, email personalisation with AI becomes a key strategy, going beyond simply including the recipient's name to offer truly relevant messages. However, its implementation comes with significant challenges.

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Effective ideas to monetize a Branded Podcast

Effective ideas to monetize a Branded Podcast

Are you wondering how to monetize a Branded Podcast? Whether you already have one up and running or are considering launching it, there are various strategies to generate income. Depending on your goals, audience size, and available resources, you can find the best way to monetize your content and boost your brand.

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Gemini focuses on video analysis

Gemini focuses on video analysis

In an environment where information is generated in multiple formats, IT companies need tools that streamline access to and analysis of audiovisual content. Every day, teams participate in virtual meetings, attend webinars, or watch technical conferences that are recorded on video.

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Boost Your Sales and Generate Leads with Google and LinkedIn Ads

Boost Your Sales and Generate Leads with Google and LinkedIn Ads

Do you want to increase your company's sales with direct online ads? For business owners, generating leads and increasing sales is a top priority. A key strategy to achieve this is the implementation of direct response campaigns, designed to encourage customers to take action—whether by purchasing a product or engaging in email marketing campaigns.

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