There are some ads that will definitely leave you with goose bumps and it is not randomly. Creatives and clients want to move people in order to connect the consumer tightly to the brand. The goal is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
Therefore, bringing new experiences to your attendees is essential. For this reason, you will need fresh new ideas to make it fun and memorable. Your attendees will be impressed and won’t regret having spent the cost of the entrance in an event that will cause them a remarkable experience.
“Experiential marketing is the ability to physically bring a brand to life and give users an opportunity to experience, feel and engage with it in a way they aren’t able to do otherwise.”
Interactive Forms of 3D Projection Mapping
Interactive Forms of 3D Projection Mapping are transforming the events into a new experiences with great impact into the audience.
HBO has elaborated this brand activation for Westworld. The two-acre town is reproduced, just like on the TV show and as guests are entering into the town they will find 60 actors. Drink at the saloon while witnessing a flopping bank robbery; guests can enjoy an immersive, exciting, utterly realistic experience.
Watch the video: https://bit.ly/2mFI27N
Tattoo pop-up
The digital tattoo can revolutionize the interaction in big events. The project created by by ELISAVA, School of Design and Engineering of Barcelona and was tested during the OFFF Festival in Barcelona, in real environment. The system facilitates the interaction between the person and a global data system. The device collects data from this interaction, which can later be processed and treated to provide a better experience for the people who carry it. In the surroundings of the festival different identifiable points were arranged so that the user could bring his arm closer and could interact with the accesses of the space.
Read more: https://goo.gl/Gefs1q
Turn the water into something cool
Gourmet water has a wide range of possibilities as flavour combinations are endless. A gourmet water buffet makes possible the interaction of the attendees. Everyone can mix and match and make their own water creation. For those who are less creative, you can provide a premade water. Besides achieving interactivity, your company can reduce the bottled water expenses and being more ecologic.
Read more: https://goo.gl/mxuxT9
PGR can design attractive experiential events to deliver the “wow effect” to your target public. Our main goal is to help you to get the maximum benefit of this experiences.
Whether your company needs to organize an award ceremony, a conference, a team building event or participate in a B2B show, we can provide you with the tools and live experiences needed to attract your audience.
