Keeping up to date on all the possibilities, tools and marketing strategies available to businesses in the IT sector is not an easy task, especially now, in the digital age. Specialized resources are needed, with a lot of training and flight hours, which is not always feasible and much less profitable for the vast majority of SMEs in the IT sector that are dedicated to B2B business. As in other sectors, this is what companies like PGR+ Marketing & Tecnología offer Marketing as a Service .
What is Marketing as a Service?
Marketing as a Service (MaaS) is an effective option that companies have at their disposal to address broad aspects of marketing without the need to hire separate specialists.
When a company opts for MaaS , it hires an outside company to handle many of its marketing needs. The organization still maintains control over the project, but is not directly involved in all the details and execution, allowing it to focus on other matters. External resources help develop marketing strategies, create relevant content, and run the campaign across multiple media platforms, both digital and print, among other roles.
How does it work?
Companies that offer Marketing as a Service (MaaS) help define what the needs are and design a personalized team with experts who will work as external to the organization. This team is dynamic and will change depending on the specialists needed at any given time and the actions that are to be implemented.
All this is offered by the companies that provide this service in exchange for a monthly fee. In this way, organizations only pay for the resources they need and will use in their marketing actions. Cost savings is undoubtedly one of the main advantages offered by Marketing as a Service , but there are other benefits.
The main benefits of Marketing as a Service (MaaS)
MaaS offers significant advantages to both small and medium-sized businesses and large corporations.
1.- It helps to cover the wide range of new marketing needs
For a marketing campaign to be truly effective, it is important to use a variety of options such as print, digital, streaming, and social media . If any of these areas are neglected, the campaign may not be as effective. In this context, MaaS solves this problem by providing all aspects of marketing, resulting in a complete and successful campaign . This also relieves the marketing team so that they can work on other important business needs.
When small and medium-sized businesses use a MaaS company , they get a professional brand that helps them perform and project a more professional image. This offers current and future customers a modern user experience and helps grow the business faster than expected.
2.- It allows to expand the knowledge of the employees for specific situations
Sometimes large companies are faced with challenges that are beyond the skills and experience of their current employees.
These challenges can include situations such as entering a new market, introducing a new product, needing to test a new technology or channel, and any other task that requires specific skills. In these cases, the solution may be to seek outside help.
If you think that your business could benefit from all the advantages offered by Marketing as Service, get in touch with one of our specialists in PGR Marketing & Technology so that they can advise you on its suitability to meet your specific needs and help you implement the strategies. and more appropriate tools to attract the customers you need to achieve your sales goals.
