Data is key to selling more and knowing what Lead Forensics is is of great importance because it provides useful information. This entry tells you what this software is and its features.
What is Lead Forensics: definition
The answer to what Lead Forensics is is simple: it is tracking software that allows you to know which are the places on your website that your users visit the most and their data. In this way, you have important information that can be used to capture leads and increase sales.
Although it is not available in Spain, it is possible to purchase the software from other countries, hence it is easy to find it. And it has become an interesting alternative to access data such as telephones or emails. This makes lead generation specialists work better .
How Lead Forensics works
The operation of Lead Forensics is through IP address tracking. This serves to have certain anonymous visitor data available. However, it is extremely important that you make sure that you have authorization, which could be obtained by request when people enter the website. Complying with the Data Protection Law is essential.
That being said, if you already know what Lead Forensics is , this software has a number of advantages that you should be aware of. The most important are the following:
1. Complete analytical capacity, what is Lead Forensics
One of the benefits of working with Lead Forensics is that it has a very complete analytical capacity. To give some examples, through the central panel you can know details such as the pages that are visited, how much time is spent on each one of them and the clicks that are made. It is not a secret that this information is important in several ways:
* You know which are the points of your web that generate more interest. And that is always good to put the focus on them.
* You can make corrections where you see that there is an anomaly. This can happen due to technical or content quality issues.
* It also serves to know the preferences of your visitor, especially in qualitative terms.
In short, with this software you have a significant level of knowledge that is very useful. And that is always something worthwhile.
2. Important data
It's not just about getting data, it's about the type of data you get. And with this tracking software you can get the telephone numbers of corporate visitors, names, management positions and their emails. It must be made clear, then, that this is a business tool, not spyware. Therefore, and as long as you have covered the consent part beforehand, it is an ideal software for B2B lead generation .
3. Identification of decision makers
Lead Forensics software is especially interesting if you are trying to find niche corporate information. Thanks to IP tracking, you can identify those people who have decision-making power in the companies from which you receive visits. It is common for a salesperson to visit you, but the person who makes purchasing decisions is, for example, a manager. Don't worry, with this tool you will locate that person, with the consequent saving of time and money.
4. Integration with other software
Integration with other CRM software tools helps Lead Forensics go further. It should be noted that there is compatibility with Zoho, Salesforce, Workbooks and HubSpot, among others. Consequently, this is a benefit to work together by crossing information and data in an automated way.
Now that you know what Lead Forensics is, you will see that this software has several advantages if you know how to use it well. For this, at PGR Marketing & Technology we offer you specific advice so that you can increase your sales without taking risks. Call us for more details !
