Are you looking to generate leads in the B2B IT sector ? Those companies that are selling the best are those that adapt their solutions to market trends.
In the B2B IT space, managed services are booming, as they offer companies many advantages, such as obtaining highly qualified workforce on cutting-edge solutions without the need to maintain a dedicated full-time in-house team.
In this context, managed services go beyond the daily operational management of companies and allow them to adopt innovative solutions vital to being more competitive.
In a saturated market like the current one, the choice of solutions is crucial to attract leads from the B2B IT sector and, for this reason, companies seek to attract more clients by incorporating the new services demanded by the IT industry into their solutions portfolio.
The new services demanded by the IT industry
1.- Artificial Intelligence (AI) and Generative AI
There is a focus on artificial intelligence , specifically generative AI, driving new partners into the ecosystem. These services may include the development and implementation of AI-based solutions to improve efficiency and use cases in various industries.
2.- Advanced Cybersecurity
With the increase in cyber threats, advanced cybersecurity services are in high demand. These services go beyond basic security measures and offer customized solutions to protect companies' systems and data against sophisticated attacks. In this area, Security Information and Event Management Systems (SIEM) are in high demand. SIEM combines the collection of event logs from multiple sources, real-time analysis of those events, data correlation, and reporting to provide a comprehensive view of an organization's security posture.
3.- Hybrid cloud
With the increasing adoption of cloud, hybrid cloud computing services are gaining popularity. These services enable businesses to combine public and private cloud resources to achieve optimal flexibility and performance for their workloads.
4.- Data analytics
With the enormous volume of data generated by businesses, advanced data analytics services become essential to extract meaningful insights and make data-driven decisions. These services include predictive analytics, big data analytics, and data visualization to provide valuable insights.
5.- Robotic Process Automation (RPA)
Robotics is growing a lot, especially in the industrial sector and, in this context, Robotic Process Automation (RPA) is a trend. RPA is transforming the way businesses perform repetitive, rule-based tasks. RPA services offer solutions to automate business processes, increase operational efficiency and reduce costs.
B2B lead generation in the B2B IT sector involves offering the solutions that companies most demand today, such as Artificial Intelligence and Generative Artificial Intelligence, advanced cybersecurity solutions such as SIEM, hybrid cloud, data analytics or process automation. robotics (RPA).
In short, solutions that address the current needs and challenges of companies, taking advantage of innovative and advanced technologies that drive digital transformation and business growth.
Do you want to generate leads in the B2B IT sector? At PGR Marketing & Technology we can help you achieve this.
