The techniques to increase sales and leads in an IT company have to focus on the latest digital trends. This article explains what you can do to have more leads and conversion.
Techniques to increase sales and leads of an IT company (that work)
The work of capturing leads is essential for sales, but these have to be of quality. When you work in an IT company, it is necessary that you use all the advantages that the big data and theArtificial intelligence to improve competitiveness.
It should be kept in mind that, at first, you have to obtain the lead and, later, you have to look for the conversion. The process is chronological, so you have to know the different phases to establish a sales strategy with chances of success. In the B2B field, personalization and segmentation is more important, if possible, than in other cases.
These methods are useful for you to increase sales and leads. Take a look, that this interests you:
1. Offer quality inbound marketing
Good content, as a recruitment tool, is essential. And when we refer to obtaining leads, with more reason. This implies providing content that adds value in various channels, from the website to corporate blogs, through Social Networks or newsletters. On the other hand, forgenerate leads You must contemplate the use of written, audiovisual or mixed content, as the case may be. In short, it is about making your content interesting and generating engagement with potential customers.
2. Segment lead capture
Segmentation is one of the aspects that makes the difference because it makes it easier for you to get the most out of your investment. Be clear who you are addressing and start segmentation campaigns to capture leads; This is very easy in the main Social Networks. And in the long term, you will get your leads to be of a higher quality, increasing the conversion options.
3. Use display ADS ads
Display ADS is still a way to capture leads and sales, as long as you choose the right place. For this, it is essential that you know your target well to make the most of your investment and correctly choose the place where the ad will be located. In addition, to get attention, the visual design must be attractive and add a Call To Action (CTA) that arouses interest. In this case, the right ad in the right place will help increase sales.
4. Combine telemarketing with email marketing
The use of email marketing continues to be a priority, because it is the most profitable technique. And if you combine it with telemarketing techniques, when possible, you will increase your chances of conversion when you have already obtained the lead; this is even more important, if possible, when doing B2B marketing. The use of periodic newsletters or promotional emails when there is something interesting to say are useful to sell more.
5. Use storytelling on Social Networks
The storytelling in Social Networks is a way to create engagement and involve potential customers. Well-told stories generate positive emotions and, of course, will allow you to create a bond. And this can also be done successfully in IT companies, showing the advantages of information technology. Consequently, being creative when considering an advertising campaign is equally important.
6. Optimize your SEO and SEM positioning
IT companies have to take care of their positioning in every way, especially to make themselves known. You have to do this through the content you generate, through organic positioning (SEO) and through strategically paid ads (SEM). Of course, think SEO, although it has better long-term effects, it takes a few months to give results.
Increase sales and leads of IT companies is possible if you use the different options correctly. In PGR Marketing & Tecnología We help you sell more and better in your B2B company. Contact us to find out how we can help you!
