HubSpot software for B2B companies can bring you several advantages in the day-to-day management of your company. Do you want to meet them? Keep reading!
What HubSpot can bring you for B2B companies
HubSpot for B2B companies is a CRM (Customer Management Software) that allows you to manage your relationship with customers professionally. What is the idea? That you can anticipate their wishes and manage the relationship professionally.
Nowadays, working with a CRM is a sine qua non condition in any company. But in B2B, much more, if possible. In the end, in this type of market the average ticket is usually higher than in B2C and, therefore, the business model is more personalized. And we must remember that HubSpot has become a benchmark in the market for software with these characteristics.
This article is going to explain how you can get qualified leads and convert. Here are some practical details on how to do it:
1.- Monitoring the life cycle of your customers
Customer lifecycle can be tracked through HubSpot's CRM . You can know their tastes, preferences and where they are in the sales funnel to optimize it . No one escapes that information is power, and that in this way, you will be able to offer what may be of interest at the right time. In addition, for your company it will be an optimization of time, because you will not waste it on calls that do not generate qualified leads.
2.- Possibility of integrating it with other functionalities
The integration of HubSpot with other functionalities is another of the added advantages that you have. For example, this software includes features such as marketing hub, CMS hub or sales hub, which allow you to increase business figures in a clear and evident way. In addition, it is the ideal CRM if you want to do Inbound Marketing from the beginning with expectations of success.
The figures regarding the success of this joint work are eloquent. Integrating marketing hub and CMS hub increases leads by 183%, integrating sales hub and marketing hub increases turnover by 74% and doing it with sales hub and services hub increases it by 124%. Finally, the joint integration of all these functions increases the business by 51%.
3.- Connectivity with websites and social networks that work with HubSpot
One of the advantages of this system is that you can create HubSpot- specific web pages and landing pages that allow you to get leads. But, what is more, this work can be integrated together with the one you do through your Social Networks. On the other hand, this can be used to wake up old contacts that were not active. The result is professional and you will notice the difference.
Today, it is an anachronism to think of a one-way communication model. And the client often wants to interact, also in B2B. This possibility that HubSpot allows is a way to, in the long run, increase qualified leads and, with it, the turnover.
4.- Instant access to contact information
Instant access to contact information is another benefit HubSpot provides . When it comes to working with B2B clients, they tend to be more accessible to telemarketing or email marketing . Once you enter the platform, you will already have the necessary information to get in touch with your client.
HubSpot software for B2B companies provides several benefits, but it pays to implement it correctly and get the most out of it. Don't worry, at PGR Marketing & Tecnología we are specialized in working with this software to generate value for our clients. Call us for more details !
