Leads are essential to boost a company's sales. With the help of HubSpot , it is possible to convert website visits into leads and also customers. Lead generation involves identifying potential customers from website visitors, and the key lies in interacting effectively with them.
The more involved they are, the greater their willingness to receive a sales call. HubSpot provides the tools necessary for this process, from creating online forms and sending relevant emails to starting conversations via live chat.
How you can generate leads with HubSpot
1.- HubSpot allows you to capture leads with forms
Without a place where visitors can leave their data, they can leave your life forever. But if you manage to catch their attention and they leave their details, then you will have a direct route to continue the conversation.
HubSpot forms collect your customers' contact information so you can follow up with them later.
With this platform, all data automatically flows to a free CRM. When you collect contact data, such as names and emails, through an online form, it is updated in the CRM so you can use it to send emails and convert your visitors into leads.
2.- Increase sales through an attractive email
Now that you've obtained contact information and permission to contact the lead, it's time to court them. By sending useful, personalized and relevant emails, you can turn that contact into a potential customer who is ready to hire your services or buy your product.
With HubSpot , you can create active lists from the leads captured by the form and these are automatically added to the list to which you will send the email campaign.
3.- Engage visitors through live chats
Another way to generate leads is through HubSpot 's free live chat tool . Many visitors prefer to get answers through a quick live chat, rather than filling out a contact form. Being available when your visitors have questions is a great way to win them over quickly.
You can customize the live chat widget to align with your brand and greet visitors with a helpful and engaging message. Create a chatbot flow to qualify leads, book meetings, answer frequently asked questions, and more.
With these three strategies, creating a form, sending a newsletter and setting up an online chat on your website, visitors who enter your website can become valuable leads.
Why choose HubSpot?
HubSpot is an essential platform for customers, integrating everything needed to deliver the best experience in one place.
It is a solution designed to help teams grow and achieve exceptional results. In addition, it is an essential ally in generating leads , because it offers key tools to achieve this. With HubSpot , customers are always top of mind, personalization is easy, and teams stay connected.
At PGR Marketing & Technology we help you take advantage of the HubSpot platform to generate leads and boost your company's turnover.
