Over 20 PGR customers in Spain have gone in for this methodology.

There are currently many marketing techniques for attracting leads but they don’t always achieve the desired effect or the sales team doesn’t follow up on the opportunity because it’s not the “ideal business”.

What’s more, as has been the case for many companies, the new GDPR legislation has most likely lead to you losing over 50% of your potential customer base and you’re promoting events to try to recover a large part of your contacts. But this isn’t always effective since everyone on the market is doing the same thing.

If this is the case for you in both situations, we want to show you how PGR is finding solutions for these circumstances since, after 13 years, we’re still improving our processes for attracting business.

To do this, we adopted an ABM strategy but with the nuances needed to make it possible for the work done in conjunction with everyone to be completely visible.

  • 1.- Coming to an agreement between Marketing and Sales about what the most valuable “ideal customer” is and which ones have a greater potential to generate business for the company.
  • 2.- Listing all the accounts and making a map of each one for the whole year, determining which positions are of interest for each solution, reviewing accounts and profiles every six months.
  • 3.- Implementing a Marketing CRM, incorporating all businesses and CXO contacts in a continuous way that PGR provides by business profile and ideal positions, in which you and your salespeople have access to all contacts and leads.
  • 4.- Determining the content and the personalisation of the message for each profile or for each account type, both in terms of the campaign and nurturing the contact/opportunity.
  • 5.- PGR Inside Sales acquisitions, providing all the necessary tools, monthly follow-ups and daily chats for sales queries.
  • 6.- Using different channels for attracting business such as calls, social selling, digital campaigns and blogs.
  • 7.- Applying the GDPR both to the digital campaign and calls through voice recordings for consent.
  • 8.- Reporting tracking hits from contacts every 15 days.

PGR provides all the tools you need to discover, manage, actualise and analyse the various target markets that have better sales potential, increasing income from your most valuable accounts and boosting the returns from your sales and marketing investments.

If you’re looking for greater returns on investment (ROI) in generating demand, focused on accounts that have a better sales potential in a personalised way according to the solution, with clear mesurement, obtaining consent and, most importantly, aligned with the Sales and Marketing teams, PGR will make it easy for you.